.TECH is the latest vertically focused domain extension, targeting tech startups and software developers. .ONLINE is now available for pre-registration and carries international meaning and cachet for a global audience. The market demand for these new domain extensions is strong. In just over a year, the .CLUB suffix has already sold over 275,000 new domains.

"Creative domain extensions give startups and small businesses better, shorter options for naming their brands," said Jason Miner, Domain.com General Manager and Brand CEO. "In the future, these new extensions will be ubiquitous."

According to ICANN, the Internet's governing body for domain names, there are over 700 generic top level domains (gTLDs) already introduced to the Internet. As businesses register these new domains and brand themselves in unique ways, the Web's landscape will continue to change and expand.

When the new gTLD program launched, over 600 applications were submitted for brand specific web address suffixes, and some of them included well known brands such as .NIKE, .BBC, and .BARCLAYS.

"As big brands adopt their own names and vertically oriented suffixes become pervasive, typing in these extensions will become second nature for consumers," added Miner.

Over the last year, some extensions have outperformed expectations. With over 75,000 registrations, the geographic city extension .NYC, the official domain name of New York City, is already approaching the top ten of bestselling new gTLDs.