While Zapata Marketing Group may be able to provide small businesses with the tools they need to succeed, it is important to remember that success is ultimately up to the business owners. They need to be willing to put in the work and effort to make sure their business is successful. It is also important to make sure that the services they are using are the right ones for their business. Without taking the time to research and compare options, a business may not get the best results from their marketing efforts.