Pipedrive, a sales CRM for small businesses, recently released their Marketplace yearly results and most popular apps of 2023. The data shows that small businesses using software integrations to automate tasks across the revenue cycle win about 1.5 times more deals than companies that have not adopted any third-party tools. With more than 400 integrations, the Pipedrive Marketplace enables customers to sync their data across systems all in one place and automate and optimize processes. This technology helps increase productivity, reduce manual errors, find more qualitative leads faster or enhance team collaboration, making a huge difference in sales.