This type of subtle marketing allows companies to connect with their customers on an emotional level. It’s used across industries including retailers, restaurants, hotel operators, airlines and many more.
The Science of Scent Marketing
Scent marketing (also known as aroma marketing, olfactory marketing or ambient scent marketing) is the practice of using a pleasant aroma to enhance a company’s brand image, improve customer experience and increase sales. Scent marketing can also increase customer foot traffic and influence how long customers spend in a store. This type of subtle marketing allows companies to connect with their customers on an emotional level. It’s used across industries including retailers, restaurants, hotel operators, airlines and many more.
