Sales & Marketing

Sales & Marketing (193)

The Small Business Marketing Playbook Has Been Rewritten

Historically, big businesses were able to place a fortress against their small business competitors in the form of their marketing budget. In a perfect world, the market would always find and reward the best products or services with the most business, but the business world is far from perfect. The traditional marketing truth has been, in most cases, the best never sees the light of day because an inferior competitor has a larger marketing budget. That’s changing.


Boost Your Brand With Psychology

While it may not seem like it, branding your business is all about emotion and psychology. Your customers choose your business because your brand, products, and services were more appealing than your competitors’. This competition is why your brand and marketing are just as important to your bottom line as the quality of your products and services. If you’re looking to boost your brand, start by building a persona and a story that speaks to your customers. It may be easier said than done, but here are some tips to help you get started.


Here Are 4 Strategies You Can Use to Build Your Business in 2021

The effects of 2020 will be in our minds for the rest of our lives. It is a year that got many businesses, small and big unawares and took some of them off the market. While we have gotten through the most challenging phase, uncertainty remains. In some areas, some businesses remain closed while others opened a few weeks ago. Planning for the future is becoming increasingly challenging as we don’t know yet when things will come back to normal. Consequently, business owners are having a rough time developing a growth strategy for 2021.  As such, I have listed down some strategies you can employ.


Restart Your Social Media Efforts This Year

Social media has proven over and again to be a valuable channel for businesses to reach customers. With many marketing activities moving online due to the pandemic, social media marketing has emerged to be helpful than earlier thought.  According to a behavior survey, 74 percent of people are now shopping online than they did before the pandemic. Of those doing so, 88 percent of them stated that they would continue doing so even after the pandemic has been put under control. While social media can help your organization save a lot, channel managers require a proper marketing approach. This means keeping up with the latest social media trends, both social and technical.


10 Tips For Navigating Business Growth

When running a business, you are constantly striving to promote growth. Once things start to take off, there’s often a whole new set of challenges that must be addressed. Here are a few tips I’ve found useful when navigating a period of business growth and expansion. 


7 Proven Tips To Buying a Business Post-Pandemic

When is the right time to buy a business? It’s an important question many people ask themselves for a variety of reasons, and it becomes even more interesting when they’re considering purchasing a business after the COVID-19 pandemic ends. That leads to a series of related questions. Such as, what types of businesses and locations will represent the best opportunities post-COVID? Which ones will pose the highest risk? Should potential new owners expect to get a decent deal, or would it be worth putting a bunch of their savings toward?


5 Ways For Companies To Give Back – And Still Make Bucks

As the coronavirus pandemic turns much of the business world upside down, numerous companies have pivoted while reevaluating their purpose, products, and relationship with customers. One area of emphasis that has gained traction is philanthropy. Many CEOs see helping those in need as an essential element of a business, especially in these unprecedented times, says Vince Thompson (, founder and CEO of the marketing agency MELT and author of Building Brand You: How To Use Your College Experience To Find And Win Your First Job.


Try These Strategies to Grow Your Business

Scaling a business is not an easy thing. It requires a substantial amount of effort and wearing several hats, mainly at the beginning. As an owner of a small business, you may find yourself acting as a sales and marketing person at the same time while trying your best to deal with taxation and corporate compliance issues. This position entails interacting with customers daily and other things, that might take a toll on you. Here are some strategies that you should try to grow your business.


5 Tips to Follow if You Receive a Negative Review

A series of negative reviews can tarnish a reputable business, but one bad review never caused a company to combust. With social media becoming popular in every age group, those negative reviews seem to be highlighted more frequently than they would a decade ago – causing concern to business owners.


Why Businesses Should Expand Their Storytelling Skills

Storytelling is something that is part of human history. From cave drawings to oral traditions to the written word, it’s something that continues to evolve and today is ever-expanding in video. It’s also an increasingly important marketing tool for businesses that know how to harness the power of telling a story and making an emotional impact.


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