While it’s obvious that the speed of technology affects businesses, allowing for faster product to market, there is another emerging influence that can affect businesses equally much. With social media, the feedback loop between consumers and business works faster, too. Now, responses by consumers are immediate, requiring equally fast responses by businesses. More than ever, it is critical for business owners to constantly keep their finger on the pulse of the market.

Demand for ad agencies have increased year over year as companies opt to have agencies create content. Either employees don’t have the bandwidth to take on more work or a business doesn’t have enough capital to hire employees as needed. Whatever the reason is, ad agencies can help an organization from the planning stage all of the way to execution – staying on brand and within budget.

As an entrepreneur, you don’t have the time for trial-and-error; you need things to work right the first time. This goes for all aspects of your business across the board, but more so for your marketing. Don’t waste time on schemes and small-time ads. Utilize technology to make the most of your marketing campaigns by using Big Data.

When I login to LinkedIn from my phone I’m asked if I want to download the app for a better user experience. I click “no” and move on. As I continue to browse the internet from my smart phone, I get asked this question 2 or 3 more times.  In addition, the last time I went to a concert it wasn’t as easy as taking a screenshot of my mobile tickets. Instead I had to download Ticketmaster’s app to pull up my tickets.