You’ve opened for business, and your dream is becoming reality. Clients are starting to come through the door (virtual or real). Your head is already spinning with new ideas, next steps, task lists, expenses, and the hundreds of other things that you must do as the newest entrepreneur on the block.

A common phrase among editors is “show, don’t tell”. This generally means, as a writer it is your job to show an idea you are trying to convey to readers as opposed to just telling them what you want them to think. The art of content marketing is no different.

At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail.

Marketing your small business is no easy task. To stay top of mind with your target audience requires strategy, planning and a consistent schedule. However, one of the best ways to keep your brand relevant with your customers is through social media.