Athletes are arguably more valuable to brands than any other celebrity type. The highly publicized deals for top professional athletes are in the millions and hundreds of dollars. To learn more, check out the infographic below created by New Jersey Institute of  Technology’s Online MBA program. Read more...

When giving any type of pitch, talk, or presentation, although you may be speaking in English just like your audience, you may nonetheless be speaking an entirely different language. You’ve probably been in the audience before while a speaker used jargon that you weren’t familiar with. Maybe they started rattling off data or terms and you noticed yourself feeling more disconnected with each new word. Read more...

First Flight Venture Center (First Flight), a Research Triangle Park-based science and technology incubator for North Carolina entrepreneurs, has been awarded a $125,000 grant by the U.S. Small Business Administration (SBA) Federal and State Technology (FAST) Partnership Program. First Flight is one of just 24 national recipient organizations recognized nationwide that provide support to science-focused entrepreneurs developing innovative and disruptive technologies. The FAST grant specifically recognized First Flight’s ability to expand its successful LiftOff and grant writing program to include under-represented entrepreneurial companies across North Carolina. Read more...

All too often marketers painstakingly perfect the text of their campaigns without paying as much attention to an equally important element: images. Here's how and why you should be using images as part of your content. Read more...