Sales & Marketing (242)
Develop a Strategy to Grow Your Small Business
- Monday, 21 June 2021
- Sales & Marketing
- Written by Scott Koegler
Starting a new business and growing it into something bigger is important to success. However, this is never an easy thing as some might think. It takes considerable effort and the owner has to wear many hats. As the owner, it means you have to deal with different aspects such as sales and marketing, understand taxes, and corporate compliance. Building and running your business also requires interaction with customers on a daily basis. Here are few other things you will need to develop and grow your small business.
Read more...Here Are 4 Strategies You Can Use to Build Your Business in 2021
- Monday, 15 February 2021
- Sales & Marketing
- Written by Scott Koegler
The effects of 2020 will be in our minds for the rest of our lives. It is a year that got many businesses, small and big unawares and took some of them off the market. While we have gotten through the most challenging phase, uncertainty remains. In some areas, some businesses remain closed while others opened a few weeks ago. Planning for the future is becoming increasingly challenging as we don’t know yet when things will come back to normal. Consequently, business owners are having a rough time developing a growth strategy for 2021. As such, I have listed down some strategies you can employ.
Read more...Restart Your Social Media Efforts This Year
- Monday, 01 February 2021
- Sales & Marketing
- Written by Scott Koegler
Social media has proven over and again to be a valuable channel for businesses to reach customers. With many marketing activities moving online due to the pandemic, social media marketing has emerged to be helpful than earlier thought. According to a behavior survey, 74 percent of people are now shopping online than they did before the pandemic. Of those doing so, 88 percent of them stated that they would continue doing so even after the pandemic has been put under control. While social media can help your organization save a lot, channel managers require a proper marketing approach. This means keeping up with the latest social media trends, both social and technical.
Read more...Try These Strategies to Grow Your Business
- Monday, 02 November 2020
- Sales & Marketing
- Written by Scott Koegler
Scaling a business is not an easy thing. It requires a substantial amount of effort and wearing several hats, mainly at the beginning. As an owner of a small business, you may find yourself acting as a sales and marketing person at the same time while trying your best to deal with taxation and corporate compliance issues. This position entails interacting with customers daily and other things, that might take a toll on you. Here are some strategies that you should try to grow your business.
Read more...5 Tips to Follow if You Receive a Negative Review
- Monday, 07 September 2020
- Sales & Marketing
- Written by Danielle Loughnane
A series of negative reviews can tarnish a reputable business, but one bad review never caused a company to combust. With social media becoming popular in every age group, those negative reviews seem to be highlighted more frequently than they would a decade ago – causing concern to business owners.
Read more...How to Make a Content Calendar
- Monday, 08 June 2020
- Sales & Marketing
- Written by Danielle Loughnane
The written word has the power to persuade, educate, and inspire masses. While website copy or press releases won’t bring your readers to tears– it’s crucial that the content is engaging. Your content should convince potential customers that you are not only the leader in your industry but encourage them to come back again to consume blogs, watch videos, and view webinars on-demand.
Read more...What You Need to Know About SEO & Web Design
- Thursday, 07 May 2020
- Sales & Marketing
- Written by News
SEO (Search Engine Optimization) can make a big difference in your business online results. Design elements of your page impact your customer’s experience as well as your marketing strategy. If you haven’t considered how your website is optimized for both your customers and Google’s search algorithms, you’re missing out on a significant sales opportunity. Here’s what you need to know about web design & search optimization for first-page Google results.
Read more...Does your Social Media Include Video Content?
- Monday, 30 March 2020
- Sales & Marketing
- Written by Scott Koegler
Whether it is Facebook, Twitter, Snapchat, Instagram or any other social platform, if you want to refresh your social media marketing, the right way to do it is using video as an engagement tool. However, it can be hard to determine the options that will work right for you. Regardless of the challenges, a survey by Adobe Spark found that social media will continue shaping how people work in 2020. To this effect, marketers, freelancers, influencers and business owners around the world have noted that social media and content creation strategy matters the most. However, trends must be identified around the content being created in a video. According to Adobe Spark, the ability of marketers, influencers, students and designers to remix content, create video and come up with how-to-content will shape the ability to reach their audience in the coming years.
Read more...Top 10 Email Marketing Tools for Small Businesses
- Monday, 27 January 2020
- Sales & Marketing
- Written by Danielle Loughnane
Is email marketing tool a must for every business? No, but it certainly helps. You are just one business fighting for the attention of prospects among thousands of other organizations. Even if a company isn’t a competitor, they’re still fighting for the same thing that you are: the prospect’s attention.
Read more...Cyber Monday and Black Friday Results
- Monday, 16 December 2019
- Sales & Marketing
- Written by Danielle Loughnane
Consumers flocked to stores on Black Friday, retreated to their computers on Cyber Monday and knocked it out of the park on Small Business Saturday - combining their efforts to increase holiday sales by 4.2% over last year’s totals. But it was Small Business Saturday (the Saturday after Thanksgiving) that stole the show this weekend – and when the dust settled and the virtual shelves restocked – they had millennials to thank.
Read more...
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