Sales & Marketing

Sales & Marketing (211)

Where Sports and Retail Collide

Athletes are arguably more valuable to brands than any other celebrity type. The highly publicized deals for top professional athletes are in the millions and hundreds of dollars. To learn more, check out the infographic below created by New Jersey Institute of  Technology’s Online MBA program. Read more...

How to connect with your audience: speak their language

audience cody board 801212 unsplashWhen giving any type of pitch, talk, or presentation, although you may be speaking in English just like your audience, you may nonetheless be speaking an entirely different language. You’ve probably been in the audience before while a speaker used jargon that you weren’t familiar with. Maybe they started rattling off data or terms and you noticed yourself feeling more disconnected with each new word. Read more...

First Flight Venture Center Earns 2018 Grant from U.S. Small Business Administration Federal and State Technology (FAST) Partnership Program

First Flight Venture Center (First Flight), a Research Triangle Park-based science and technology incubator for North Carolina entrepreneurs, has been awarded a $125,000 grant by the U.S. Small Business Administration (SBA) Federal and State Technology (FAST) Partnership Program. First Flight is one of just 24 national recipient organizations recognized nationwide that provide support to science-focused entrepreneurs developing innovative and disruptive technologies. The FAST grant specifically recognized First Flight’s ability to expand its successful LiftOff and grant writing program to include under-represented entrepreneurial companies across North Carolina. Read more...

It’s All About the Images [Infographic]

imagesAll too often marketers painstakingly perfect the text of their campaigns without paying as much attention to an equally important element: images. Here's how and why you should be using images as part of your content. Read more...

Call for Submissions: Pro-Bono Creative services for Startups

Calling all fearless start-ups with big dreams and small budgets! The S3 Agency, an award-winning full-service marketing agency known for amplifying brands from BMW North America, Wyndham Worldwide, Eight O'Clock Coffee and more is announcing the expansion of S FREE with submissions beginning this Friday, September 14th! Read more...

Survey: Small business optimism on the rise

 

The future looks bright for small businesses, according to the recently released  MetLife & U.S. Chamber of Commerce Small Business Index. Two groups expressing the greatest confidence in the economy are female entrepreneurs and business owners in the Midwest.

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5 Key Elements For The Next Wave Of Improved Social Media Networks

Facebook’s data-privacy crisis that prompted Congressional hearings caused some Americans to re-evaluate social media’s importance in their lives. A study by tech research firm Techpinions found 35 percent were using Facebook less since the scandal and 9 percent deleted their accounts due to privacy concerns.

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Properly Filing Out a Small Business Loan Application

Filling out a small business loan application requires small business owners to report income, reports Lendedu. This includes all income, including that earned outside of the small business.

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Could Corporate Anthropology Be the Key to Your Business Success?

The demand for corporate anthropologists and culture change experts is rising as companies, large and small, realize that the culture of the past is ill-suited for the businesses of the future. The rate of change today is truly mind-boggling, and if your culture cannot adapt and change, chances are you’ll be left hopelessly behind.

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Why More Businesses Than Ever Are Investing in Content Marketing

 

Just 36 percent of enterprise companies reported investing in content marketing in 2016. Today, 53 percent of businesses say they’re spending time and money on content, and that number is only expected to grow. 

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