Sales & Marketing (216)
High credit scores can translate into lower insurance rates
- Thursday, 15 September 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
Paying bills on time does more than merely reduce debt. It also impacts a person’s credit score in a positive manner, assuming the creditor reports to a credit reporting agency. In fact, paying your bills on time can also decrease your insurance premiums while increasing the types of policies presented to you.
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Tips for righting a copyright wrong
- Thursday, 25 August 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
Congratulations. You’ve written what promises to be the next bestseller. Your prose is so good, in fact, that someone else steals part of it for what they hope is the next top-selling book. Is there anything you can do?
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Is co-branding right for your small business?
- Wednesday, 29 June 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
The ever-evolving landscape of small business has wrought yet another change: companies working together, rather than competing against one another, for their mutual benefit. The collaboration is called co-branding, and, according to industry experts, if handled properly, it can yield fantastic results.
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Are discount sales good for business?
- Wednesday, 18 May 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
Television commercials hawking the latest in body hair removal or diet pills that melt fat without exercising often try to lure buyers with that final pitch, “but wait, there’s more!” That dangler is then often followed by an offer for an extra whatever-it-is, and all the buyer pays for is an additional shipping and handling charge. Great deal, eh? As Lee Corso, an ESPN sports analyst and longtime former college football coach loves to say every College Football Saturday, “Not so fast!”
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The simple secrets to a lead-generating website
- Wednesday, 27 April 2016
- Sales & Marketing
- Written by Dan Bochichio
To make it in today’s world, every business needs a website. However, putting an amateurish page together just for the sake of having one up is not only a waste of money--it will reflect poorly on your business and your brand in a digital world with high expectations. According to Marketo, about 96 percent of new website visitors are not ready to buy, but your website could be the deciding factor behind a sale. It doesn’t matter what or how you try to sell, your website should be carefully crafted with an eye toward that key end goal.
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Entrepreneurs, Retail Travel Agents Can Overcome Fierce Competition In Today’s Direct Online Booking World
- Thursday, 21 April 2016
- Sales & Marketing
- Written by Scott Koepf
Imagine owning your own business from home, selling highly coveted vacations around the globe, enjoying a lifestyle of success – all with very little start-up costs. A home-based travel agency provides the ultimate in flexibility, low overhead, and no inventory to buy.
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Shopify your way to online sales
- Wednesday, 13 April 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
Tarik Yousef, the owner of T.Y. Fine Furniture, a custom furniture maker in Columbus, Ohio, is a huge fan of selling his wares online as well as in his brick-and-mortar shop. His 2-year-old store, which not only creates custom built furniture and cabinets sourcing Ohio wood, also sells organic mattresses, bedding and fine leather massage chairs and loungers.
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Periscope comes to dry land to improve social media interaction
- Wednesday, 30 March 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
When Twitter purchased Periscope, the live streaming video mobile app in February of 2015, it brought the ability to communicate with a live audience using a mobile device. Periscope is an app that taps into the convenience of the mobile platform while incorporating notifications, location and social sharing (on Twitter, of course), live discussions and feedback. The interaction between everyone involved in a Periscope broadcast supports its goal of establishing and strengthening relationships.
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Cash is king. Period.
- Wednesday, 24 February 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
The expression “Cash is King” is one that’s been around a long time. Sure, a solid credit history helps a business owner secure loans and credit cards for their company, but cold, hard cash allows for immediate transactions.
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Your Brand is Your Identity
- Wednesday, 17 February 2016
- Sales & Marketing
- Written by Tami Kamin Meyer
“Your brand is typically the first thing a customer notices about you, especially in the digital space,” says Jennifer Hodrodge, owner of JH Communications in Troy, Michigan. Hodrodge, who offers digital and marketing strategies to small business owners, says a company’s brand “is a reflection of you.”
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