According to an article from Optinmonster, Tuesday is the best day out of the week to send emails with the best time being between 10a-12p EST. While some studies vary, the worst work day to send an email is Friday (don’t even bother on the weekend because open rates drop significantly). If you think about it that can make a lot of sense. Many customers tack on an extra day to their weekend so they either take Monday or Friday off of work. By the time they come in on the next work day your email is competing against hundreds to get opened let alone clicked through. Businesses who send emails globally must also realize that while it may be your Friday in the United States, it’s APJ’s Saturday and EMEA’s Friday night. And guess what they’re not doing on a Friday night? Reading your email. Which is a shame because you spent a lot of time and effort on that email; ensuring that the copy was concise and the graphics aesthetically pleasing.
There isn’t any one way to optimize your email. A lot of the time it all comes down to trial and error. Pinpointing the formula that has worked in the past is key to figuring out what might work in the future. When mixing up your model, start by tweaking one or two factors. If you go about changing your whole process you won’t be able to figure out what actually worked and what didn’t.
If improving your email optimization is an essential goal for 2019, implementing these five tips and tricks (one at a time of course) can increase your open-rate. 1. Make sure your email is mobile responsive. According to a study from the Radicati Group; 66% of emails are opened using a mobile device. 2. Is your subject line captivating? Convince&Convert estimates that 35% of people open an email based on the subject line!
- Do you have a “Call-To-Action” (CTA) button within your email? When your customers open your email is the CTA button front and center? If not, your customers may not know where to click for more information.
- Keep it Short! A customer may get overwhelmed if your email is chalk-full of lists, dates, articles, and CTAs. Keep your email short and sweet.
- Personalize your message! While you know and I know that you’re sending this email out to hundreds (maybe even thousands) of people on your distribution list; personalization is a nice touch that will actually get your customers to open your email. According to SocialMedia Today and ActiveTrail Benchmark 2017; segmented, personalized, automated email messages average 46% higher open rates and 112% higher click-through rates than emails without personalization.
From ensuring your email is mobile responsive to making sure your email is short and sweet; these five tips will increase your email optimization. But remember don’t implement these tricks all at once, because you won’t know what tip was successful in increasing your open-rate!
