It's no secret that customers are busy. However, these days they are busier than ever before, and most of them just don't have time to clip coupons anymore. Think about it- clipping coupons can be a hassle. Customers have to find the coupons, clip the coupons, sort the coupons, organize the coupons, carry them with them, remember to use them, and discard them when they expire. It's just not worth the trouble for many customers.. If only there were a better way... Enter the world of mobile coupons. Never heard of them before? Wait until you hear how easy they are to use! 

Sometimes, when you are considering or choosing a CRM for your small business, you might need or want one with a more social focus. Social CRM takes regular CRM a step further, and helps small business owners utilize social media techniques and tools to better connect with their customers. Whereas regular CRM is basically a tool for small businesses to organize all of their customer data, social CRM shifts the focus to the customer.

When it comes to advertising, less is more. Many small business owners don't understand that and It's easy to get carried away with your advertising.

When you're paying for something, especially when you are on a tight budget, you want to make sure you get your money's worth. A lot of small business owners think that means trying to squeeze a million things into one ad campaign, and that is just not the case. The best way we have heard it described is "the more you say, the less your customers will remember". That is why it is important to develop a core message and convey it quickly to your customer in your advertising campaign.