According to a recent article on The Balance, choosing the right name for a company is imperative to its success. After deciding the goods and services a company is going to provide, an entrepreneur must then select a name for their enterprise that is catchy while succinctly explaining what the company does. That name will be reproduced in countless ways, on business cards, letterheads, web sites and more. Read more...

The probative inquiry of “If a tree falls in the forest but no one is there to hear it, does it still make a sound” proves true when it comes to social media marketing, too. If a social media post is succinctly written but posted on an outlet that does not allow it to reach its target audience, does its peppy prose truly matter?   Read more...

According to Dictionary.com, a manifesto is “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization.” In other words, a manifesto is a written statement expressing its author’s intentions, opinions, visions and beliefs. They are creative expressions of what motivates a business owner and their staff to behave in certain ways as they endeavor to meet company aspirations. Read more...

Wikipedia defines ‘gross margins’ as the difference between revenue and the costs of goods sold, divided by revenue and expressed as a percentage. An example of gross margin occurs when Store A buys 100 widgets for ten dollars and sells them for $15. Subtracting the initial $1,000 investment from the $1,500 earned from sales results in a gross margin of $500. Read more...