Unless you’ve lived under a rock the past decade, you are likely aware that Facebook is uber-popular, both online and on smartphones. In fact, according to a recently published article on comScore Mobile Metrix, more than 73 percent of American smartphone users ages 18 and over use that most popular of apps.

Armed with that knowledge, business owners would be wise to tap into this gigantic market. But just what can tapping into Facebook’s power do to help your company? A recent article on Social Examiner offers invaluable suggestions for entrepreneurs seeking to tap into that seemingly unstoppable social media megasite known as Facebook.

For example, the piece suggests Facebook can be an excellent venue for selling your company’s wares. How? First, create a Facebook “For Sale” group. Once you do that, an option appears that allows the user to post items for sale in a Facebook update.

Other top suggestions include offering potential customers the option to access your private Facebook page if they buy a video training course. That way, users can ask questions and obtain supplementary materials from your page while you develop a bond with them.

Yet another suggestion is promoting chats with your customers. You can post topics on your Facebook page that invite users to comment and contribute their knowledge about the subject. That activity will likely make your page more meaningful to those who visit it since they will feel empowered by contributing their knowledge and enriched by the information shared by other participants.

So while Facebook is stereotyped as a venue for people to do things like share photos of their children’s first day of school or the cutest puppy on the block, it can also be a powerful marketing tool that will inject buzz into your business.

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Tami Kamin Meyer is an Ohio attorney and writer. She may be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or @girlwithapen.