If your professional responsibilities include ensuring the small business you own or run maintains an active social media profile, you are keenly aware of the time, energy and planning it takes to make the process hum. And, according to the Marketing Rule of 7, a prospective client or customer needs to “hear” your message at least seven times before they will convert a look into a purchase. Read more...

Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has never been more dynamic. There’s always a new insight, a new wrinkle that comes up overnight. There’s no annual update in Vegas for continuing education in advertising. It’s every day.
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Email is the most effective marketing stream (after organic search traffic), generating an average of $44 for every $1 spent. But email’s success is also its downfall. It is highly competitive. Out of all the emails we send, only around 21% get opened. This means you have to compete to stand out. But how?

In this illustrated guide, we take you step-by-step through what you need to do to make your email marketing efforts work. We cover all the most important practices you need to undertake, from growing your mailing list, to drafting your campaigns, to when and how often to send. Read more...

Sometime over the course of this year millions of employees will sit down with their boss to engage in one of the annual rites of passage – the performance review. For many, that discussion will not be productive – for that many more it will be frustrating and discouraging. Read more...