The demand for corporate anthropologists and culture change experts is rising as companies, large and small, realize that the culture of the past is ill-suited for the businesses of the future. The rate of change today is truly mind-boggling, and if your culture cannot adapt and change, chances are you’ll be left hopelessly behind.

Just 36 percent of enterprise companies reported investing in content marketing in 2016. Today, 53 percent of businesses say they’re spending time and money on content, and that number is only expected to grow. 

If you own a small business, you know how challenging it can be to keep customers coming back. Between intense competition, the changing economy and people’s transient nature, a business owner needs to be creative when it comes to maintaining a steady flow of established customers. For some business owners, offering loyalty perks is one way to keep the good vibes going and the Square app (or whatever a business uses for credit or debit payments) chirping.

While a healthy paycheck contributes to employee satisfaction, money won’t keep the best employees if other more important aspects of their employment are not met, according to one of the nation’s principal authorities on leadership science.