While remarketing, also known as retargeting, is viewed by some people as an invasion of privacy, entrepreneurs who embrace it as part of their marketing strategy are laughing all the way to the bank. Read more...

When Etsy, the popular online crafters marketplace when public last week, its stock price soared 86 percent by the day’s closing trading bell. Just a few days later, Etsy’s stock price has taken a dive but sales of the crafts created by Etsy’s 1.4 million active sellers remain consistent. The Brooklyn-based company, valued at over $3 billion, has served as the e-conduit between its crafters and 19.8 million active buyers since its inception in 2005. Read more...

Crowdfunding continues to grow in popularity creating endless opportunities for new and inventive commerce and fundraising opportunities.  New platforms are emerging to serve specific verticals or sets of verticals. These niche platforms are dominating the space from technology/hardware to food and beverage.  Not only has crowdfunding become a great way to generate much needed funds but the marketing an organization can receive is also quickly gaining value.  Read more...

Most marketers associate conversion rate optimization (CRO) with sales and lead generation – and for good reason. There’s no doubt CRO is an effective way to close more deals and drive actionable connections with your prospects. Read more...