Sales & Marketing (211)
Remarket, Retarget To Buy A Bigger Gig
- Wednesday, 20 May 2015
- Sales & Marketing
- Written by Tami Kamin Meyer
While remarketing, also known as retargeting, is viewed by some people as an invasion of privacy, entrepreneurs who embrace it as part of their marketing strategy are laughing all the way to the bank.
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Computer Commerce: Is Electronic Commerce The Way To Go?
- Thursday, 23 April 2015
- Sales & Marketing
- Written by Tami Kamin Meyer
When Etsy, the popular online crafters marketplace when public last week, its stock price soared 86 percent by the day’s closing trading bell. Just a few days later, Etsy’s stock price has taken a dive but sales of the crafts created by Etsy’s 1.4 million active sellers remain consistent. The Brooklyn-based company, valued at over $3 billion, has served as the e-conduit between its crafters and 19.8 million active buyers since its inception in 2005.
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WePay Crowdfunding Tips & Tricks:
- Wednesday, 08 April 2015
- Sales & Marketing
- Written by Bill Clerico
Crowdfunding continues to grow in popularity creating endless opportunities for new and inventive commerce and fundraising opportunities. New platforms are emerging to serve specific verticals or sets of verticals. These niche platforms are dominating the space from technology/hardware to food and beverage. Not only has crowdfunding become a great way to generate much needed funds but the marketing an organization can receive is also quickly gaining value.
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3 Steps To Build Community Through Conversion Rate Optimization
- Wednesday, 11 March 2015
- Sales & Marketing
- Written by Chris Lucas
Most marketers associate conversion rate optimization (CRO) with sales and lead generation – and for good reason. There’s no doubt CRO is an effective way to close more deals and drive actionable connections with your prospects.
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What Social Media Marketing Platforms Can Do For You
- Tuesday, 24 February 2015
- Sales & Marketing
- Written by Tami Kamin Meyer
“For a business, social media marketing platforms are a way to begin meaningful relationships with buyers,” says Max Traylor, Director of Client Services for Innovative Marketing Resources. The Greater Boston firm assists companies accelerate their revenue.
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IRS Making It Easier for Small Businesses
- Tuesday, 17 February 2015
- Sales & Marketing
- Written by Editor
The Internal Revenue Service announced it will make easier for small businesses to comply with the new regulations concerning writing off repairs, reports the Wall Street Journal. In addition to simplifying the overall procedure the IRS will waive some of the required forms.
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5 Things You Will Love About Going Paperless
- Tuesday, 17 February 2015
- Sales & Marketing
- Written by Matt Peterson
Paper is obsolete. Technology is no longer a revolution; instead, it is something that has become intrinsic to modern society. Computers are the size of your hand, people are more connected than ever, and printing, filing or mailing documents is something you should never have to do again. As a business owner, it’s time for you to take that next step and finally utilize paperless systems. There are countless advantages, and you’re sure to love the instant impact it can have on your company.
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Clutter Piles Can Lead To Bottom Line Lows
- Tuesday, 17 February 2015
- Sales & Marketing
- Written by Tami Kamin Meyer
“Clutter is nothing more than postponed decisions,” says organizational expert Barbara Hemphill. And, according to Melanie Dennis, a certified professional organizer and owner of Columbus-based Neat Streak, “clutter can hinder a business’s bottom line.”
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Tips for Successful Networking in Creative Industries
- Wednesday, 11 February 2015
- Sales & Marketing
- Written by Pierre Drescher
You got good grades, revised your resume until you got it right, and went tirelessly to your the career center until you finessed your interview skills. Theres just one thing missing from making you a well-rounded job candidate: proper networking.
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Is It Ever Too Late To Incorporate?
- Wednesday, 11 February 2015
- Sales & Marketing
- Written by Tami Kamin Meyer
“If a business owner knows their plan is to create an operating business, then it’s best to incorporate at the beginning” of an enterprise, according to Sarah Chambers, an associate with the Columbus law firm of Thompson Hine.
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