Sales & Marketing

Sales & Marketing (211)

Remarket, Retarget To Buy A Bigger Gig

retargetWhile remarketing, also known as retargeting, is viewed by some people as an invasion of privacy, entrepreneurs who embrace it as part of their marketing strategy are laughing all the way to the bank. Read more...

Computer Commerce: Is Electronic Commerce The Way To Go?

online salesWhen Etsy, the popular online crafters marketplace when public last week, its stock price soared 86 percent by the day’s closing trading bell. Just a few days later, Etsy’s stock price has taken a dive but sales of the crafts created by Etsy’s 1.4 million active sellers remain consistent. The Brooklyn-based company, valued at over $3 billion, has served as the e-conduit between its crafters and 19.8 million active buyers since its inception in 2005. Read more...

WePay Crowdfunding Tips & Tricks:

crowdfunding photoCrowdfunding continues to grow in popularity creating endless opportunities for new and inventive commerce and fundraising opportunities.  New platforms are emerging to serve specific verticals or sets of verticals. These niche platforms are dominating the space from technology/hardware to food and beverage.  Not only has crowdfunding become a great way to generate much needed funds but the marketing an organization can receive is also quickly gaining value.  Read more...

3 Steps To Build Community Through Conversion Rate Optimization

conversion rateMost marketers associate conversion rate optimization (CRO) with sales and lead generation – and for good reason. There’s no doubt CRO is an effective way to close more deals and drive actionable connections with your prospects. Read more...

What Social Media Marketing Platforms Can Do For You

social relationships1“For a business, social media marketing platforms are a way to begin meaningful relationships with buyers,” says Max Traylor, Director of Client Services for Innovative Marketing Resources. The Greater Boston firm assists companies accelerate their revenue. Read more...

IRS Making It Easier for Small Businesses

The Internal Revenue Service announced it will make easier for small businesses to comply with the new regulations concerning writing off repairs, reports the Wall Street Journal. In addition to simplifying the overall procedure the IRS will waive some of the required forms.   Read more...

5 Things You Will Love About Going Paperless

paperless-keyPaper is obsolete. Technology is no longer a revolution; instead, it is something that has become intrinsic to modern society. Computers are the size of your hand, people are more connected than ever, and printing, filing or mailing documents is something you should never have to do again. As a business owner, it’s time for you to take that next step and finally utilize paperless systems. There are countless advantages, and you’re sure to love the instant impact it can have on your company. Read more...

Clutter Piles Can Lead To Bottom Line Lows

office clutter“Clutter is nothing more than postponed decisions,” says organizational expert Barbara Hemphill. And, according to Melanie Dennis, a certified professional organizer and owner of Columbus-based Neat Streak, “clutter can hinder a business’s bottom line.” Read more...

Tips for Successful Networking in Creative Industries

networkingYou got good grades, revised your resume until you got it right, and went tirelessly to your the career center until you finessed your interview skills. There’s just one thing missing from making you a well-rounded job candidate: proper networking.  Read more...

Is It Ever Too Late To Incorporate?

incorporate“If a business owner knows their plan is to create an operating business, then it’s best to incorporate at the beginning” of an enterprise, according to Sarah Chambers, an associate with the Columbus law firm of Thompson Hine. Read more...

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