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The manifest beauty of a manifesto

mnfsto logo2According to Dictionary.com, a manifesto is “a public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization.” In other words, a manifesto is a written statement expressing its author’s intentions, opinions, visions and beliefs. They are creative expressions of what motivates a business owner and their staff to behave in certain ways as they endeavor to meet company aspirations.


A well-written manifesto will give its reader a clearer understanding of its author or their intentions. It can also describe the goal of a project or its importance to its creator or their business endeavors.

Manifestos can be descriptive and complex or simple and succinct. To embark on a simple version, try responding to the following three statements:

  • I love _____________.

  • I believe ___________.

  • I am committed to ______________.

A more extensive manifesto could include responses to statements such as:

  • My goal is to _____________.

  • I want to live in a world where ____________.

  • The three characteristics I most value in people are ______, ______ and
    _________.
  • I am deeply moved by __________.

  • In my ideal world, _________ would be in charge.

  • One day, I hope to __________.

  • I commit to being responsible for ________.

If a company is to create a manifesto, it’s wise for it to be written in a collaborative manner so it can express a unified vision. Hanging the manifesto in a common area is a great way for reinforcing the message you and your staff worked on together. That can be great for company morale since it serves as a tangible reminder of the values, goals and ethics espoused by all members of the team.




Tami Kamin Meyer is an Ohio attorney and writer who tweets as @girlwithapen.
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