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Sales & Marketing

Sales & Marketing (262)

Three Dangers of Affiliate Marketing and How to Avoid Them

Thursday, 01 June 2017
Sales & Marketing
Written by
Affiliate Marketing Tips7The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. Read more...

Is a digital brochure right for your small business?

Thursday, 11 May 2017
Sales & Marketing
Written by
business brochure template 1198 128The advent of technology has provided a myriad ways for small businesses to reach existing and potential customers. No longer are companies forced to rely on tried-and-true methods of advertising such as newspaper or magazines ads or radio and TV commercials. In today’s global economy, web sites are considered mandatory. Related to web sites is another way of reaching potential or current customers: the digital brochure. Read more...

Working from home has its benefits, challenges

Thursday, 04 May 2017
Sales & Marketing
Written by
work from homeIt might seem heavenly to run a business from home, meaning no rush hour headaches, no parking hassles and no worries about spending countless hours away from the family. For some entrepreneurs, working from home is the only way they can afford their chosen careers. However, managing a career from home isn’t for everyone since the lure of gathering laundry, the clank of clamoring dishes and the dogs begging to be walked might cause too much distraction and disruption. Read more...

HELPING CUSTOMERS MAKE GOOD DECISIONS

Wednesday, 12 April 2017
Sales & Marketing
Written by
ninjaWhen customers feel they make good decisions, they are usually happy with their salesperson. When they make a decision they are unhappy with, they often blame their salesperson or even the whole company. From entrepreneurs to CEOs, it is in our best interests to help our customers – no matter your industry or product - make good decisions. Read more...

How retailers and tech can use sentiment analysis to tap into consumer demand

Thursday, 06 April 2017
Sales & Marketing
Written by
SentimentRetail giants have had a rough year. While the economy continues to make gains, the stock market reaching record highs and jobs reports putting smiles across economists faces, retailers such as Macy’s have failed to exploit the improving economic landscape.
Read more...

Snapchat may not be so snappy for small business

Thursday, 23 March 2017
Sales & Marketing
Written by
snapchatAccording to statistics released by Expanded Ramblings in February 2017, more than 301 million people are active monthly users of Snapchat. The social media platform claims that 2.5 billion Snaps are created every day. Contrast that with Twitter, President Donald Trump’s favorite social media outlet, which reported 317 million monthly active users as of the third quarter of 2016. Read more...

How Major Brands Are Adopting Branded Short Links

Thursday, 16 March 2017
Sales & Marketing
Written by
C:\Users\mychal.okuhara\Desktop\Social Momentum.pngOn February 14th, Etsy announced the launch of Etsy Studio in a social post. While Etsy.studio certainly would be a great, memorable domain for their project’s primary website, as Elliot previously suggested, Etsy has at least made an excellent decision to start using the domain on social media. In fact, Etsy is just one of many brands and individuals utilizing a new wave of Branded Short Links. Read more...

How to choose the right legal entity for your business

Thursday, 09 March 2017
Sales & Marketing
Written by
incorporating your businessIn 2013, there were 28.8 million of these in the United States. Of that figure, 406,000 represented a portion of them. No, these figures do not refer to the number of immigrants to the US that year. Instead, according to the Small Business Administration (SBA), they represent the number of small businesses in the country that year as well as how many of them were startups, respectively. Read more...

The pros and cons of focus groups

Thursday, 09 February 2017
Sales & Marketing
Written by
focus groupMaking customers happy is the lifeblood of any business, so learning what they want is an important key to success. There are several ways to seek this knowledge, one of which is the use of focus groups. Read more...

Storytelling: The New Way to Communicate at Work

Friday, 03 February 2017
Sales & Marketing
Written by
storytellingI’ve seen all kinds of corporate presentations, and I’ve watched presenters struggle in the room, trying to explain complicated diagrams and metaphors, their confidence and credibility draining as they show stock-photo slides to a bored audience. The problem? Their storytelling method was working against them. Read more...

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