To make it in today’s world, every business needs a website. However, putting an amateurish page together just for the sake of having one up is not only a waste of money--it will reflect poorly on your business and your brand in a digital world with high expectations. According to Marketo, about 96 percent of new website visitors are not ready to buy, but your website could be the deciding factor behind a sale. It doesn’t matter what or how you try to sell, your website should be carefully crafted with an eye toward that key end goal. Read more...

Tarik Yousef, the owner of T.Y. Fine Furniture, a custom furniture maker in Columbus, Ohio, is a huge fan of selling his wares online as well as in his brick-and-mortar shop. His 2-year-old store, which not only creates custom built furniture and cabinets sourcing Ohio wood, also sells organic mattresses, bedding and fine leather massage chairs and loungers. Read more...