Sales & Marketing (211)
Proximity Marketing for Small Business - Infographic
- Wednesday, 21 January 2015
- Sales & Marketing
- Written by Editor
Proximity marketing is gaining traction as more businesses take advantage of mobile technology in users' hands. This infographic lays out the marketing approach small businesses may want to use to take advantages of this technology.
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How To Know If Crowdfunding Is Right For You And Your Business
- Tuesday, 20 January 2015
- Sales & Marketing
- Written by Tami Kamin Meyer
Last summer, when Columbus resident Zach “Danger” Brown wanted to make some potato salad, he drummed up an unusual way to pay for it. He posted his desire to raise the $10 he thought would buy him enough supplies for an awesome side dish on Kickstarter, a crowdfunding web site, and then something truly smashing happened.
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Hashtag Marketing Another Tool For Visibility
- Wednesday, 14 January 2015
- Sales & Marketing
- Written by Tami Kamin Meyer
“Hashtag marketing is nothing more than conversation marketing. It’s the ability to listen in and join relevant topics of conversation,” says Mayank Mishra, marketing manager at LawLytics, a legal marketing firm in Tucson, Arizona.
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Is Cold Calling Dead?
- Wednesday, 07 January 2015
- Sales & Marketing
- Written by Frank Paterno
Cold calling, or the practice of randomly calling prospective clients to pitch a product or service, was formerly one of the primary methods that sales representatives used to generate leads. However, with the advent of technology and social media, otherwise known as “Sales 2.0” practices, many lead generation services are arguing that traditional cold calling is an ineffective practice that should be retired altogether.
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Top User Experience Mistakes: A Guideline to Getting it Right
- Thursday, 18 December 2014
- Sales & Marketing
- Written by Thelton McMillian
Quality user experience (UX) is key to the success of any business with an online presence. To succeed in the digital space, every business must develop user experiences that are intuitive, beautiful and most importantly, keep customers engaged. While it may sound like an easy task, many companies today are making costly errors that can compromise the viability of their organizations and the promise of repeat customers.
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Point-Of-Sale Systems Increasingly Vulnerable To Attack, Says Report
- Thursday, 18 December 2014
- Sales & Marketing
- Written by Tami Kamin Meyer
According to Intel Security, point-of-sale systems will become increasingly subject to attack in 2015. In its McAfee Labs November 2014 Threats Report, which includes an analysis of threat activity during 2014’s third quarter and its annual 2015 Threat Predictions report, Intel Security said increasingly sophisticated cyber-criminals will target the world’s technological outlets with alarming frequency.
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Refresh Your Sales Techniques To Improve Your Bottom Line
- Wednesday, 19 November 2014
- Sales & Marketing
- Written by Tami Kamin Meyer
It’s been about a year since Forbes magazine published an article featuring the sales-related quotes from 62 of the world’s best hawkers. Sales specialists such as author, venture capitalist and former Apple Computer Chief Evangelist Guy Kawasaki, Bob Perkins, the founder of the American Association of Inside Sales Professionals and Ken Krigue, President and founder of InsideSales.com, convened online for The Inside Sales Virtual Summit in June 2013 to discuss and share their most prized sales philosophies. That conference, the largest of its kind, was broadcast to over 15,000 registrants worldwide.
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Should You Put Some Swag In A Bag?
- Tuesday, 07 October 2014
- Sales & Marketing
- Written by Tami Kamin Meyer
Urbandictionary.com defines a swag bag as “a goodie bag that contains various useless yet irreplaceable items packed into a duffle bag, usually given at parties or by sponsers (sic). Sometimes just useless house-hold items with a brand-name insignia on them.”
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Blogging and Your Bottom Line
- Wednesday, 27 August 2014
- Sales & Marketing
- Written by Tami Kamin Meyer
“Blogging helps establish you as a thought leader and expert,” says Pittsburgh attorney Wendy Witt, Director of Advisors Forum. That organization is a holistic legal marketing support arm of Wealth Counsel, a national consortium of nearly 4,000 estate planning attorneys. Although Advisors Forum created its web site in 2006, Witt only recently started blogging on it to supplement the information the site already provides readers.
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4 Tips for Improving Website Engagement without an IT Department
- Wednesday, 13 August 2014
- Sales & Marketing
- Written by Chris Lucas
Customers arrive at your website ready to take action. They want to make a purchase, gather information, or compare prices. Small businesses know that digital marketing tools are essential to maximize that site traffic, but there never seems to be enough time to learn about them. Luckily, many tools don’t require coding and are easy to use. With a few tricks, you can improve your customers’ web experience and increase your conversions.
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