Sales & Marketing

Sales & Marketing (211)

Proximity Marketing for Small Business - Infographic

guideProximity marketing is gaining traction as more businesses take advantage of mobile technology in users' hands. This infographic lays out the marketing approach small businesses may want to use to take advantages of this technology.
Read more...

How To Know If Crowdfunding Is Right For You And Your Business

crowd-fundingLast summer, when Columbus resident Zach “Danger” Brown wanted to make some potato salad, he drummed up an unusual way to pay for it. He posted his desire to raise the $10 he thought would buy him enough supplies for an awesome side dish on Kickstarter, a crowdfunding web site, and then something truly smashing happened. Read more...

Hashtag Marketing Another Tool For Visibility

hashtag“Hashtag marketing is nothing more than conversation marketing. It’s the ability to listen in and join relevant topics of conversation,” says Mayank Mishra, marketing manager at LawLytics, a legal marketing firm in Tucson, Arizona. Read more...

Is Cold Calling Dead?

no cold callsCold calling, or the practice of randomly calling prospective clients to pitch a product or service, was formerly one of the primary methods that sales representatives used to generate leads. However, with the advent of technology and social media, otherwise known as “Sales 2.0” practices, many lead generation services are arguing that traditional cold calling is an ineffective practice that should be retired altogether. Read more...

Top User Experience Mistakes: A Guideline to Getting it Right

UXQuality user experience (UX) is key to the success of any business with an online presence. To succeed in the digital space, every business must develop user experiences that are intuitive, beautiful and most importantly, keep customers engaged. While it may sound like an easy task, many companies today are making costly errors that can compromise the viability of their organizations and the promise of repeat customers. Read more...

Point-Of-Sale Systems Increasingly Vulnerable To Attack, Says Report

According to Intel Security, point-of-sale systems will become increasingly subject to attack in 2015. In its McAfee point of saleLabs November 2014 Threats Report, which includes an analysis of threat activity during 2014’s third quarter and its annual 2015 Threat Predictions report, Intel Security said increasingly sophisticated cyber-criminals will target the world’s technological outlets with alarming frequency. Read more...

Refresh Your Sales Techniques To Improve Your Bottom Line

Sales techniquesIt’s been about a year since Forbes magazine published an article featuring the sales-related quotes from 62 of the world’s best hawkers.  Sales specialists such as author, venture capitalist and former Apple Computer Chief Evangelist Guy Kawasaki, Bob Perkins, the founder of the American Association of Inside Sales Professionals and Ken Krigue, President and founder of InsideSales.com, convened online for The Inside Sales Virtual Summit in June 2013 to discuss and share their most prized sales philosophies. That conference, the largest of its kind, was broadcast to over 15,000 registrants worldwide.  Read more...

Should You Put Some Swag In A Bag?

swag bagUrbandictionary.com defines a swag bag as “a goodie bag that contains various useless yet irreplaceable items packed into a duffle bag, usually given at parties or by sponsers (sic). Sometimes just useless house-hold items with a brand-name insignia on them.” Read more...

Blogging and Your Bottom Line

start-a-blog“Blogging helps establish you as a thought leader and expert,” says Pittsburgh attorney Wendy Witt, Director of Advisors Forum. That organization is a holistic legal marketing support arm of Wealth Counsel, a national consortium of nearly 4,000 estate planning attorneys. Although Advisors Forum created its web site in 2006, Witt only recently started blogging on it to supplement the information the site already provides readers. Read more...

4 Tips for Improving Website Engagement without an IT Department

Customers arrive at your website ready to take action. They want to make a purchase, gather information, or compare prices. Small businesses know that digital marketing tools are essential to maximize that site traffic, but there never seems to be enough time to learn about them. Luckily, many tools don’t require coding and are easy to use. With a few tricks, you can improve your customers’ web experience and increase your conversions. Read more...

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.