Sales & Marketing

Sales & Marketing (262)

What Social Media Marketing Platforms Can Do For You

social relationships1“For a business, social media marketing platforms are a way to begin meaningful relationships with buyers,” says Max Traylor, Director of Client Services for Innovative Marketing Resources. The Greater Boston firm assists companies accelerate their revenue. Read more...

IRS Making It Easier for Small Businesses

The Internal Revenue Service announced it will make easier for small businesses to comply with the new regulations concerning writing off repairs, reports the Wall Street Journal. In addition to simplifying the overall procedure the IRS will waive some of the required forms.   Read more...

5 Things You Will Love About Going Paperless

paperless-keyPaper is obsolete. Technology is no longer a revolution; instead, it is something that has become intrinsic to modern society. Computers are the size of your hand, people are more connected than ever, and printing, filing or mailing documents is something you should never have to do again. As a business owner, it’s time for you to take that next step and finally utilize paperless systems. There are countless advantages, and you’re sure to love the instant impact it can have on your company. Read more...

Clutter Piles Can Lead To Bottom Line Lows

office clutter“Clutter is nothing more than postponed decisions,” says organizational expert Barbara Hemphill. And, according to Melanie Dennis, a certified professional organizer and owner of Columbus-based Neat Streak, “clutter can hinder a business’s bottom line.” Read more...

Tips for Successful Networking in Creative Industries

networkingYou got good grades, revised your resume until you got it right, and went tirelessly to your the career center until you finessed your interview skills. There’s just one thing missing from making you a well-rounded job candidate: proper networking.  Read more...

Is It Ever Too Late To Incorporate?

incorporate“If a business owner knows their plan is to create an operating business, then it’s best to incorporate at the beginning” of an enterprise, according to Sarah Chambers, an associate with the Columbus law firm of Thompson Hine. Read more...

Continued Growth for Small Business Lending

Small businesses lending increased in December, reports Reuters.com. The Thomson Reuters/PayNet Small Business Lending Index grew to 129.8 in December. This is the highest third highest rate on record, with the highest rate, 131.7 found in October of 2008. Read more...

Small Business Owners Have Positive Economic Outlook For 2015

Endurance International Group released the results of a survey of its U.S.-based small business customers. The survey found that 66% of small business owners have a positive economic outlook for 2015 as compared to 2014. However, a majority (69%) remains deeply skeptical that the new leadership in Congress will be able to address issues important to small businesses. Read more...

Infographic: Small Business Confidence

Optimism is at a three-year high for small businesses. Kabbage's survey of small business owners expect their revenue to grow in 2015 by more than 20%. Great news for most small businesses. The infographic below goes into some more details. Read more...

Choosing Your Employee Training Software

trainingPriority is the primary reason employers and managers neglect to develop training processes, reports Lesson.ly, the easy training software. Often, when businesses begin to implement training, they use tools such as PowerPoint, shared binders, and spreadsheets to educate one another, making it difficult to track and verify results. Fortunately, creating a robust training program does not have to be an impossible, time-consuming task. Read more...

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