Sales & Marketing

Sales & Marketing (242)

Cementing Client Relations Key To Success

Congratulations! You passed the bar exam, hung up your shingle and are ready to practice law. Or perhaps you’ve scouted the ideal location for your (fill in the blank) office/boutique/etc., and you are excited to share your talents and services with the world. That’s all well and good, but once you have established a cadre of customers and clients, maintaining those relationships is key to your endeavor’s success. Read more...

Turning an Unhappy Customer’s Frown Upside Down

According to an article in the Reader’s Digest, happy people thrive, are more creative and productive, have more friends, earn more money and live healthier lives than those with sour dispositions. It’s no secret a happy customer is the best kind to have. However, keeping clients satisfied isn’t always easy. Sometimes, even when you have done everything you thought was right, a customer’s smile can turn into a frown. Read on for suggestions from experts on how to turn your client’s frown upside down. Read more...

How to Respond to Good and Bad Reviews on the Internet

onlinereviewThere’s little argument the World Wide Web is an amazing communication tool that can whittle our vast universe into an intimate conversation. When the topic of discussion is your company, it’s a good idea to keep track of what’s being said and by whom. There are steps entrepreneurs can take to access comments and reviews of their products and services, and then respond accordingly. Read more...

Retail Businesses Thriving with New Mover Direct Mail Programs

The most recent Census reported that 40 million Americans move each year, forcing millions of folks to find brand new “go-to” retail options. After moving to a new area, potential clients are actively seeking replacements for their favorite pizza shop, neighborhood hardware store, and family pet store they trusted in their former town. They need help locating reliable retail business owners who can help them get on track.  What tools exist to help small businesses make a lasting impact on these impressionable movers? Read more...

Why Small Businesses Should Conduct Market Research

The biggest thing to be learned from market research is “what information buyers need so [a company] can tailor products at their target market,” says Max Traylor, director of Client Services for Innovative Marketing Resources, located in Waltham, Mass. He also urges small business owners to “have goals for market research in mind before embarking on it.” Read more...

Optimism Falls Among Small Businesses

According to the Chicago Tribune, small business optimism is at its lowest level since March of 2013. The results of the National Federation of Independent Business Small Business Optimism Index for October showed optimism had fell 2.3 points to 91.6 for the month. Read more...

Face to Face: Has Technology Replaced the Customer Visit

Technology has changed the way that small businesses do everything these days. Literally, almost everything in the business world is being "optimized" by technology. One of the biggest changes that technology has made is the way that small businesses handle business travel. But just how is technology changing business travel? Read more...

Earn Your Search Results - Why You Need Quality Web Content

Everybody is looking for SEO. Every company,no matter big or small, wants to be at the top of the search results, and wants to attract more people to their website. However, a lot of business owners overlook one of the most important ways to get to the top of the search results: quality content, consistently. Read more...

Email With Mobile Users in Mind: Make it Mobile Friendly

Did you know that nearly half of all emails are now being read on mobile devices? That is a huge number. Think about that for just a minute. That means at least half of your marketing emails are being read by users on smartphones. What does this mean for your marketing campaigns? Take a look at this really useful infographic here for a closer look at mobile email marketing and how it is impacting business today. There is also a really detailed look at mobile email marketing here if you are interested in taking a look at some really in-depth statistics. Read more...

Online Event Marketing Tools

For business owners, planning an event can sometimes be a real pain. You have so much to do. There is the planning stage,as well as the ticket sales stage, the registering stage, the promoting stage, and more. It can be really overwhelming, especially if you don't have a lot of experience doing things like this. Not to worry, however, there are a ton of online event marketing tools out there to help you out. Most of these tools are new to the market, and they are really revolutionizing the way that the business world plans and markets events! Read more...

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