Sales & Marketing (272)
What's Your Message? - Deliver It Effectively
- Wednesday, 10 April 2013
- Sales & Marketing
- Written by SBN Editors
When it comes to advertising, less is more. Many small business owners don't understand that and It's easy to get carried away with your advertising.
When you're paying for something, especially when you are on a tight budget, you want to make sure you get your money's worth. A lot of small business owners think that means trying to squeeze a million things into one ad campaign, and that is just not the case. The best way we have heard it described is "the more you say, the less your customers will remember". That is why it is important to develop a core message and convey it quickly to your customer in your advertising campaign.
Read more...Analytics - Measuring Your Advertising Efforts?
- Wednesday, 03 April 2013
- Sales & Marketing
- Written by SBN Editors
For small businesses, every dollar counts. If you are spending money for advertising, it is important to know just how your efforts are doing. Are you getting the results that you want? Do you need to step it up? Are you spending too much money? There is a way to know for sure.
Read more...LinkedIn Groups: Connecting With Other Businesses to Grow
- Wednesday, 27 March 2013
- Sales & Marketing
- Written by SBN Editors
LinkedIn has become a great social network for businesses and professionals, and over the years it has evolved to become one of the most successful social media networks out there. However, the "groups" feature on LinkedIn's site continues to be both underrated and underused, although joining groups through LinkedIn can be exceptionally beneficial to small businesses.
Read more...Do You Have a Social Media Marketing Plan? You Should.
- Tuesday, 19 March 2013
- Sales & Marketing
- Written by SBN Editors
In today's business world, social media is no longer an option. Plain and simple, it is a necessity. Whether your business is not currently engaging in social media, or if you just think you need to ramp up your activity, the very first thing you need is a social media marketing plan. In large companies and corporations, the social media marketing plan is usually handed down from corporate, or thought up by someone else. However, when you are a small business owner, you are gonna have to come up with your social media marketing plan on your own. Don't worry- it's easier than you think!
Read more...Five Tips To Negotiate Like A Pro
- Wednesday, 06 March 2013
- Sales & Marketing
- Written by SBN Editors
Some people are born negotiators. They know how to get what they want, when they want it. But not all of us have been blessed with the gift of negotiating. Here are five things to remember when negotiating, whether it be for the best price on a product, leasing a new business property, or hiring a new employee. Follow these tips and you will be negotiating like a pro in no time!
Read more...Best Email Marketing Software For Small Business
- Thursday, 01 November 2012
- Sales & Marketing
- Written by SBN Editors
Email marketing may be one of the most cost effective ways to connect with customers and grow leads. Therefore, it is very important to make sure that you have the right email marketing software. You want software that is going to help your company grow, and there are a few things to consider.
Read more...Why You Need A Dedicated Social Media Manager
- Wednesday, 17 October 2012
- Sales & Marketing
- Written by SBN Editors
Social Media. It has become one of the biggest, if not THE biggest way to connect with customers and interact with consumers on a daily basis. It has become an integral part of daily business. A lot of companies still think of social media as "extra" or something that isn't really necessary. This is why a lot of companies don't see the need for a dedicated social media manager.
Read more...How To Write An Effective Press Release
- Thursday, 11 October 2012
- Sales & Marketing
- Written by SBN Editors
Press Releases can be very effective ways to get your news out to a very broad audience. By creating one press release, you can quickly and easily spread your message across any and all social media channels, creating great buzz for your business and products!
Read more...It's More Than Balloons: How To Market Your Big Event
- Tuesday, 18 September 2012
- Sales & Marketing
- Written by SBN Editors
It's time for your company's big event. Grand opening, product launch, new location, whatever the case may be, you have to know how to market that big event so that there are customers there to witness it! Here are a few tips for marketing your company's event:
Read more...Home Depot Accepts PayPal: Should You?
- Wednesday, 12 September 2012
- Sales & Marketing
- Written by SBN Editors
If you follow business news at all, you probably know that Home Depot recently rolled out a new program allowing customers to pay with their PayPal accounts in store. This is a very revolutionary idea, and customers seem to be loving the option! The question is, should your business accept PayPal too?
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