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The Science of Scent Marketing

scentScent marketing (also known as aroma marketing, olfactory marketing or ambient scent marketing) is the practice of using a pleasant aroma to enhance a company’s brand image, improve customer experience and increase sales. Scent marketing can also increase customer foot traffic and influence how long customers spend in a store.


This type of subtle marketing allows companies to connect with their customers on an emotional level. It’s used across industries including retailers, restaurants, hotel operators, airlines and many more.

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