So you’ve been assigned to create a short-form video for your company. Maybe you even have a ring light, a tripod, dedicated studio space, or a quality microphone. Now what?

Holidays can be your social media calendar’s best friend, the free spaces on the Bingo card in the insatiable drive for online content. When it comes to striking the proper tone with your organization’s public messaging, holidays can also be your worst enemy. 

Starting a small business is one of the things that many people aspire to do. While it might be easy to start a business, there is no sure formula for ensuring instant success. However, for a business to succeed today, there is a need to be flexible and have a good plan and organizational skills. Most people start a business thinking they will open their doors and immediately start making money. However, they find this more difficult than they thought. From past experiences, you can avoid this in your business by taking time to look at your business and plan all the necessary steps you need to succeed. Regardless of the type of business, you intend to start, here are some tips that can be helpful to be successful.

Growing a small business is not an easy task. It demands hard work and focus, mainly during the early stages. Just like a person's growth, which is measured based on their height, weight, age and what they have accomplished in life, businesses are evaluated using various factors too. A small business can be measured based on internal and external factors like finances, employee headcount, sales and company culture. Each of the measurements provides a unique view of the varying aspects of your business.