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Set Up Your Sales Promotions to be Effective Featured

Set Up Your Sales Promotions to be Effective "My Friend The Sun"

With the competition for customer attention getting hotter than before, the customers' expectations keep changing. This means that sales and promotion strategies must also change to accommodate the customer's shifting demands. The good news for marketers is that they can still be competitive in the market if they lay down the right sales promotion strategies after a proper analysis of the markets. Successful businesses are aware that sales promotions are some of the effective methods for increasing sales and boosting the satisfaction of the customers while raising brand awareness. However, there are sales promotion techniques that must be used to make things work. Here are a few strategies to make your sales promotion effective.

  1. Use Google My Business offer posts

Your Google My Business account dashboard is a great platform to run promotions on your business. This platform allows you to create four different types of social media posts, which include offers, updates, events and products. By simply using “Add Offer,” you can announce a deal or an offer on your profile. Your promotion can therefore reach customers who can go ahead and find your business on Google Maps and Search when they have the intention to do so. This approach boosts your conversion and can drive more traffic to your website.

  1. Free samples

Giving out product samples is an effective way of letting your customers see and use your products before purchasing them. This builds some level of trust and is done to introduce customers to specific products. Businesses like Costco use this approach to introduce customers to their products and know what they have to say before the product is on the market. If you have products that you want to sell, give out samples. It allows your customers to try your product before they can buy it.

  1. Use buy one, get one free promotion

The buy one, get one free approach to promotions is one of the most popular methods you can use to promote your products. Offering your clients one of the in-demand products at a reduced price or for free after they purchase a bigger one is one way of boosting sales and creating a sense of urgency. It is a great method when you want to clear stock and is the reason why buy one, get one is known in the business circles as “self-liquidating.”  

  1. Cashback promotions

Spending money when it gives you returns is not a bad thing. This is exactly what cashback promotions are about. It is a way where marketers spend money to get money from customers through increased sales. This promotion approach is almost like paying less from the start than getting extra money in the end. Cashback allows an organization to get customer loyalty and long-term business while paying less for the desired product.

  1. Flash sales and discounts

A flash sale is a method that companies use to create a sense of urgency among their customer base to buy products “Now!” This is mostly the case, especially if you have an online business. Flash sales is one of the most effective sales promotion strategies for online retailers who use this method once or twice a year to make the most out of the sense of urgency by scheduling a month in a year where people can anticipate the event and prepare to purchase items on short notice. Be sure to take advantage of social media and email marketing strategies to drive sales for your business. You can use these methods also to announce when the sale will take place through hashtags to hype the event.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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