For some businesses, where one works is increasingly irrelevant. But for other businesses, location is the essence of their livelihood because it is where their customers are. Even for those who work in offices that could be located anywhere and don't need to be face to face with customers however, where we live can make a difference in how we work.

In this issue of Successful Business News we take a look at 5 tools you can use to make your business brand more recognizable. And it's interesting to see how location is important to some of these efforts.. Social media is an important component, and because it is an online activity, can be managed from anywhere on the globe. Another important component is business networking in which being in the right place and interacting with the right people is the essence of the effort. Social interactions continue to drive our business successes in an increasingly global and mobile environment.