This is an example of a QR (Quick Response) Tag. Those silly little bar codes that are everywhere now, from movie posters to restaurant menus.A fun fact about QR codes/tags? They were originally developed by a subsidiary of Toyota, as a way to track vehicles during the production process!
These bar codes are designed for customers (or potential customers) to scan them with their mobile phones, providing a whole new user experience. This also provides a whole new marketing opportunity for brands!
QR codes are different from regular bar codes in the fact that they are two dimensional. They can hold significantly more data than regular bar codes. By scanning a QR code, users get relevant data immediately.
The uses for QR codes are almost endless. You can link them to your company's web page, Facebook page, Twitter page, coupons or special deals for your business, GPS directions to your store, anything really, that you want customers to know!
QR codes are really hot right now, and you can find them anywhere and everywhere. Businesses like them because it connects you directly to the consumer like never before, and customers really enjoy the interactive experience!
You really need to get in the game when it comes to Quick Response Tags, as this is the trend of the future!
It is really easy to create your own QR code, for whatever use you want! Just do a quick web search to pop up tons of easy (and free!) options!