Small businesses have to learn to compete in a digital first marketplace, reports Yahoo.

Marianne Rausch, American Express Vice President of Small Business Saturday and Shop Small, joins Yahoo Finance to discuss the impact of November 26's Small Business Saturday, how business owners are being taught to integrate into digital marketplaces like TikTok, and buying from small businesses this holiday season.

According to Mint, small businesses are being forced to put plans on hold by rising business rates. 

Add rising interest rates to the challenges that small businesses are already grappling with, including inflation, labor shortages and strained supply chains.

Small businesses can connect with customers via storytelling, reports Entrepreneur.

Whilst facts and data make people think, it's emotions that make them act. Sharing stories allows us to connect with people in real life, and create memories that are more intense and last longer.