For some businesses, where one works is increasingly irrelevant. But for other businesses, location is the essence of their livelihood because it is where their customers are. Even for those who work in offices that could be located anywhere and don't need to be face to face with customers however, where we live can make a difference in how we work.

In this issue of Successful Business News we take a look at 5 tools you can use to make your business brand more recognizable. And it's interesting to see how location is important to some of these efforts.. Social media is an important component, and because it is an online activity, can be managed from anywhere on the globe. Another important component is business networking in which being in the right place and interacting with the right people is the essence of the effort. Social interactions continue to drive our business successes in an increasingly global and mobile environment.

Welcome to Successful Business News - your guide to what works for your small business. We have an excited team of contributors adding articles to inform and advise you. Check around our different sections to get a feel for the content that's already here for you.

We are starting out this issue with two articles to help you with your marketing efforts, along with links to related articles we've found elsewhere on the web that we believe will be helpful. You will see a similar pattern in each issue of our newsletter. Our intent is to bring you both original articles and links to relevant information to help you be better informed and work smarter.

And we welcome your feedback, suggestions for articles and topics you would like to see us cover, and suggestions for improving what we provide.

Thank you for your interest. I look forward to hearing from you.

Scott Koegler

Editor, Successful Business News