Whether it is Facebook, Twitter, Snapchat, Instagram or any other social platform, if you want to refresh your social media marketing, the right way to do it is using video as an engagement tool. However, it can be hard to determine the options that will work right for you. Regardless of the challenges, a survey by Adobe Spark found that social media will continue shaping how people work in 2020. To this effect, marketers, freelancers, influencers and business owners around the world have noted that social media and content creation strategy matters the most. However, trends must be identified around the content being created in a video. According to Adobe Spark, the ability of marketers, influencers, students and designers to remix content, create video and come up with how-to-content will shape the ability to reach their audience in the coming years.

Running your own small business in this age of fierce competition has lots of responsibilities attached. This is even harder when everything is at its initial stages. As such, having some knowledge on how to effectively run operations may come in handy as it allows you to understand necessary aspects of business operations. Such knowledge will also enable you to make your business successful and turn you into a good manager. Below are six skills that can help you make your business better according to the Young Entrepreneurs Council.

Crowdfunding is helping many startups and small businesses get cash for their respective projects from a variety of sources. However, despite the availability of various crowdfunding sources, many people still have little knowledge on most of them which make it difficult for them to get the money they need to propel their businesses to the next level. In this article, we highlight various methods that you can use for your crowdfunding campaigns and other options of funding that can be helpful to your business.