Instagram can help your small business build your brand identity, reports Entrepreneur. Your business can use the stories feature to show behind the scenes and develop your brand’s personality.

Many small business owners start a business because they want to do what they are passionate about, unfortunately this often means that they fail to pay proper attention to the necessary business tasks.

Small businesses are having a hard time attracting employees, reports CNBC. The NFIB Research Center finds that 36 percent of small businesses have open positions they are unable to fill.