Is email marketing tool a must for every business? No, but it certainly helps. You are just one business fighting for the attention of prospects among thousands of other organizations. Even if a company isn’t a competitor, they’re still fighting for the same thing that you are: the prospect’s attention.

In the old days, candidates mailed paper resumes to apply for jobs, HR culled through piles of resumes to identify potential hires, and copies were sent to hiring managers to review for interviewing. Then along came technology, and the process changed.