What makes a small business customer click on a link when reading an email has been revealed. The latest research from Constant Contact, Inc. uncovers the ideal number of images and lines of texts small businesses should include in email marketing campaigns to optimize click-through rates. Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that—with some industry-specific exceptions—emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers. Read more...

Apps4Rent LLC now provides upgrade paths to the subscribers of its free SharePoint service offered at CloudAppsPortal.com. Customers have signed up to test the features of SharePoint 2013 before upgrading to a paid plan. Read more...

The 2015 State of Small Business Report analyzes the current state of small and midsize businesses regarding a variety of topics, including: finances, human resources, growth, economic confidence, potential business challenges, and anticipated investments. Read more...