Developing a unique small business marketing campaign in a traditional industry shouldn't have to be boring, nor should it break the bank. Identifying certain aspects of your company's personality to emphasize in your marketing message can be an authentic and cost-effective strategy in helping to differentiate yourself from the pack.

 SNAP!office, an office furniture manufacturer that sells affordable office furniture online, announced the launch of a new ecommerce platform. The new SNAP!office estore provides another opportunity for small and mid-size businesses to purchase high-quality, commercial-grade furniture directly from the company, eliminating the cost and hassle of working with middlemen typically associated with the process.

Carbonite, Inc., a provider of cloud backup solutions for small businesses and consumers, expanded the content available on its Small Business Hub, with "Friends with Friend," a video series hosted by Carbonite CEO, David Friend. The series will appear on Carbonite's Small Business Hub, which features information and resources on how small businesses can increase productivity and streamline operations.