According to PC World, Twitter is upgrading its self service ad platform. The changes will give small businesses better targeting and analytics.

According to Newsday, by 2017 more people will access the internet with a mobile device than with a PC, which means small businesses need to implement a mobile strategy for their business. This can include developing a mobile website, using QR codes or offering mobile coupons.

Start-ups should consider selling to small businesses, reports Venture Beat. While small businesses lack the capital of large enterprises they are an ideal customer for start-ups.