Whether it is Facebook, Twitter, Snapchat, Instagram or any other social platform, if you want to refresh your social media marketing, the right way to do it is using video as an engagement tool. However, it can be hard to determine the options that will work right for you. Regardless of the challenges, a survey by Adobe Spark found that social media will continue shaping how people work in 2020. To this effect, marketers, freelancers, influencers and business owners around the world have noted that social media and content creation strategy matters the most. However, trends must be identified around the content being created in a video. According to Adobe Spark, the ability of marketers, influencers, students and designers to remix content, create video and come up with how-to-content will shape the ability to reach their audience in the coming years.

In today’s day and age, marketing and advertising revolves around more than simple television and radio advertisements.  In case you’ve been sleeping for the past twenty or so years, the Internet has literally changed the way we act, conduct business, and behave. The same can be said of how we conduct our marketing and advertising for business. No longer is television the gateway of choice in regards to marketing. The Internet has transformed the marketing situation in the country and social media has also played a very large role in business marketing. The three biggest social media websites, Facebook, Twitter, and LinkedIn are quickly becoming must-have resources for any business that is interested in establishing an online presence.