The Lead Management Grader was released in response to customer requests for an easy way to gauge effectiveness of their sales and marketing practices. Lead Liaison's product development team reviewed the lackluster and sometimes complicated tools available, and then created the Lead Management Grader to be simplistic yet comprehensive. As part of this announcement Lead Liaison is also offering a complementary review of lead management processes for qualifying businesses using the Lead Management Grader. The review will give businesses the proper “color” behind the process and give them the confidence to further assess their company’s operations.
The Lead Management Grader is a dynamic tool built with Microsoft Excel that provides 25 preconfigured scoring parameters. The parameters measure common practices within five distinct phases of lead management. Executives are able to input scoring values and adjust the relative weight for each scoring parameter.
The tool allows users to calculate the effectiveness of their lead management practices within each phase of lead management. Companies can easily and quickly grade how well their sales and marketing teams are doing in areas such as lead generation, lead distribution, and lead nurturing. The tool gives companies a way to self-assess their lead management process by determining what areas need improvement and which practices are well executed.
Values can be entered for parameters like passing only qualified leads to the sales department or segmenting CRM records into targeted lists. There are 50 fields which can be adjusted to accurately reflect company-specific measures and parameter weighting. Default values for rating and weight are preconfigured but users can adjust the values to reflect their company's unique business analysis practices.
Company executives can analyze six facets of its lead management process: sales prospecting, lead generation, lead qualification, lead distribution, lead nurturing, and campaign ROI measurement.
Measurements for each facet are configured to determine a final grade. Scoring for each facet is then displayed graphically in brilliant colors that visually depict the relative strengths and weaknesses for every practice.
Lead Management Grader can be requested from the company's website, http://www2.leadliaison.com/lead-management-grader/. It is available at no charge for existing customers and other interested parties.
