"Client demand for video, and specifically animated video, has never been higher. Our clients are looking for entertaining, informative videos that will engage people more effectively than less-dynamic content," said Kevin Szypula, CEO at Driven Local. "Typically, however, the videos they could get on their budget weren't doing the job. GoAnimate enables us to produce outstanding videos in Full HD resolution well within our clients' budgets... Videos that people actually enjoy watching!"

Videos can play many roles within a marketing campaign.  There are "explainer videos" on home pages, "landing page videos" which welcome traffic from specific advertising campaigns, and short video ads which run before video clips or tv programs online.  Unlike traditional TV ads, in which one version typically goes out to a wide audience, video marketing ads are customized for specific audience segments.  GoAnimate's low cost and ease of use will enable Driven Local to roll out this type of targeting for clients while remaining within budget.  This degree of video customization, in conjunction with Driven Local's expertise acquiring traffic on the Google AdWords and Bing platforms, will deliver outstanding results for their clients.

"We've listened to SMBs very closely over the past couple of years, and adapted our product to serve their marketing needs.  But many SMBs don't just want a video - they want an integrated marketing campaign that includes great videos," said Gary Lipkowitz, Chief Operating Officer of GoAnimate. "By partnering with Driven Local, we can have these GoAnimate videos deployed in campaigns conceived and executed by a highly respected agency."