The Cloud Contact personalized video service, which has already been piloted by two leading UK retail banks, allows businesses to create a video message template and then easily integrate data relevant to an individual customer to generate a unique and personalized message. Personalized voice narration and individualized data ensures that each customer knows the video is uniquely his or hers.

Businesses can use the service at every stage of customer engagement, from initial marketing, through on-boarding, to statements and other regular customer communications. Most languages are available for both text and voice - and these can be selected by the customer as they watch the video. The service can also be used to provide information to customers who have difficulties with traditional printed documentation, for example people with visual impairment.

The service is delivered from the cloud, meaning there is no initial capital investment. It can be fully integrated with an organization's web presence, enabling near real-time creation of personalized videos, delivered direct to a customer's device, which can be a computer, tablet, smartphone or smart TV.