Here's a closer look at how to determine where to invest your time:
- Keep up with the competition: Where is your competition, what message are they conveying and what platforms are they using? Focus on engagement instead of the total number of followers.
- Identify your customer: Again, this is one of the most important factors when deciding on a social network. The age demographic of your customer may also play a role in your decision-making.
- Determine the want: After clearly identifying your customer, ensure you uncover what is driving them to consider your product and figure out the best way to deliver your information to them.
- Keep it simple: Don't add to the noise in an already cluttered content space. Your material should continue to provide value so that your audience won't tune any information out.
- Remember that numbers never lie: Social media traffic numbers to your website are also an important metric to monitor. When ramping up activity on a new platform monitor this number closely and make any adjustments that are necessary.
