The POS-integrated product is an entry-level version of the full Como Sense customer engagement and loyalty platform, which is proven to deliver results including a 48% increase in monthly purchase frequency.

"Until now, restaurant owners and small retailers have found it difficult to run their own loyalty program. They typically employ outdated stamp cards or generic points programs that reveal little about their loyal customers. They are impeded from using smarter, deeper loyalty solutions by implementation requirements, service costs, and lack of skilled staff," says Yair Holtzer, Como cofounder and head of Como US office, which officially launched its operations a short time ago.

"With Como Sense Express, we have eliminated those barriers by integrating with the business' POS provider. Now, small brick-and-mortar chains can finally establish an effective two-way relationship with their customers while running a data-driven loyalty program with proven ROI," adds Holtzer.

The new product is based on the same technology as the full Como Sense solution, which is used by hundreds of businesses including Burger King and Quiznos, but with increased ease of use and affordability. "The best thing about Como Sense Express is that business owners can continue working with their current POS provider, since that provider will set up the solution and furnish ongoing support," says Holtzer.

To that end, Como has integrated with leading POS providers such as NCR, Revel Systems, MICROS, POSitouch, and others that will offer Como Sense and Como Sense Express to their customers. To date, Como is the leading company in POS integrations across the globe with more than 75 integrations.