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Small Businesses Leverage Technology to Attract Customers

Small Businesses Leverage Technology to Attract Customers smiling man while holding smartphone

Small businesses are increasingly turning to technology to stay competitive and grow their businesses. According to Jordan Crenshaw, the Senior Vice President of the Chamber’s Technology Engagement Center, 95% of small businesses are using at least one type of tech platform. This includes digital payments, marketing, social media, digital sales, and even AI. These tools are helping small businesses to make things easier for their customers and draw them into their stores. Four out of five small businesses are using social media to bring in customers, while nearly half are using digital payments and point of sale tools. One quarter of small businesses are already using AI to help them with their operations.

While technology can be a great tool for small businesses to use to attract customers, it is important to remember that it is not a one-size-fits-all solution. It is important for small businesses to consider the needs of their customers and the resources available to them before investing in any technology. Additionally, it is important to make sure that any technology used is secure and reliable. Technology can be a great asset to small businesses, but it is important to use it wisely.

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