Paul Flick, CEO of Premium Service Brands, a leader in home services franchise opportunities, explains how small businesses can use technology to increase efficiency, market their business, process sales, and improve customer service. According to the U.S. Chamber of Commerce, 95% of small businesses rely on at least one technology platform and 85% plan to increase their use of such platforms. Implementing technology solutions can add to the bottom line of small businesses and improve customer service. Customers can be given the option to use self-service tools, such as online ordering, to make their experience easier and more efficient. Businesses can also use technology to automate processes, such as customer service, to save time and money. Finally, technology can be used to track customer data and analyze customer behavior to create targeted marketing campaigns.