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Small Businesses Leveraging Integrations Win Big: Pipedrive Marketplace Survey Results

Small Businesses Leveraging Integrations Win Big: Pipedrive Marketplace Survey Results gray computer monitor

Pipedrive, a sales CRM for small businesses, recently released their Marketplace yearly results and most popular apps of 2023. The data shows that small businesses using software integrations to automate tasks across the revenue cycle win about 1.5 times more deals than companies that have not adopted any third-party tools. With more than 400 integrations, the Pipedrive Marketplace enables customers to sync their data across systems all in one place and automate and optimize processes. This technology helps increase productivity, reduce manual errors, find more qualitative leads faster or enhance team collaboration, making a huge difference in sales.

While it is clear that leveraging integrations can have a positive effect on sales, it is important to remember that it is not a silver bullet. It is important to ensure that the technology being used is the right fit for the business, and that the integrations are being used in the most effective way. Additionally, it is important to remember that technology can only do so much, and that the success of any sales team is ultimately dependent on the people using it.

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