Editor
Foursquare Adds Advertising
- Thursday, 17 October 2013
According to Forbes, Foursquare, a location-based mobile service, is launching a new self-service advertising product for small businesses. The platform will let businesses advertise to potential customers who are in the area. It is an auction-based platform, where advertisers bid for a set number of user actions (eg. check-ins to a venue).
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Credit Protection Doesn't Apply to Business
- Thursday, 17 October 2013
The Credit Card Accountability Responsibility and Disclosure Act of 2009, which prevents credit card issuers from raising customers’ rates without warning and hitting them with huge penalty fees if they couldn’t make their new payments, doesn’t apply to business credit cards, reports Time.
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Can a Small Business Afford a Celebrity Endorsement?
- Wednesday, 09 October 2013
Normally celebrity endorsements are beyond the budget of a small business, but the internet and reality TV is changing that, reports Fox Small Business. Reality TV and internet celebrities are often more open to endorsing a small business product.
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