News (2428)
Small Business Owners Not Feeling Confident
The CNBC/SurveyMonkey Small Business Survey, which measures the pulse of the economy, finds that small business owners are feeling less optimistic than in previous months.
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Use Creative Advertising
According to Small Business Trends, create unique advertising campaigns based on National Holidays. For example, a pet related business might advertise for National Love Your Pet Day.
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Facebook is Small Business Go To for Advertising
A new survey finds that 80% of small business owners use Facebook as a marketing tool, reports Small Business Trends.
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Millennials Shun Traditional Small Business
Despite claiming that they are entrepreneurs, it doesn't seem that millennial are opening small businesses, reports Forbes. They instead seem happy to be gig workers (such as driving for Uber or renting their apartment out on AirBnB).
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Small Business Stops Health Insurance
According to the Chicago Tribune, small businesses discontinuing health insurance benefits for employees. A Kaiser Family Foundation survey found that only 50 percent of companies with three to 49 employees offered coverage this year.
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Small Business Owners Shirk Record Keeping Duties
Small business owners may be unaware of some employee recordkeeping requirements, reports Small Business Trends. For example, employers must keep I-9 verification forms for three years from date of hire or 1 year from date of termination, whichever comes later.
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Small Businesses Go Self Funded
According to Forbes, in an effort to keep health insurance costs down many small business are turning to self fund insurance plans.
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Insurance Against a Data Breach
Small businesses should consider adding Data Breach Insurance to their insurance package, reports Small Business Trends. With cybercrime on the rise there is a likelihood your businesses will suffer a breach.
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Google Reimburses for Fake Traffic
Google will issue refunds to companies that had ads run on websites with fake traffic, reports the Wall Street Journal. Google will reimburse the “platform fee”, which is about 7% to 10% of the total purchase price of the ads.
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Making Employees Feel Appreciated
According to Small Business Trends, one way to retain employees is to show your appreciation for them. There are several ways to do this including doing fun things like hosting an ice cream social or having a longer lunch break.
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