Logos pointing customers to social media sites are appearing on everything from websites to printed advertisements, television, and mail. Many businesses are using social media marketing for everything from keeping track of customers to providing freebies, coupons, and discounts to followers, and social media marketing seems to be the biggest thing to hit the advertising world since the internet itself. For small business owners, staying on top of what's hot in social media marketing can be a task all by itself. Luckily, there are a few major trends in social media marketing that your business can use to attract customers and keep your company's name on their minds. The following are some of the latest trends in social media marketing and ideas on what your company can do to take advantage of them: