Are discount sales good for business?
- Wednesday, 18 May 2016
- Sales & Marketing
Television commercials hawking the latest in body hair removal or diet pills that melt fat without exercising often try to lure buyers with that final pitch, “but wait, there’s more!” That dangler is then often followed by an offer for an extra whatever-it-is, and all the buyer pays for is an additional shipping and handling charge. Great deal, eh? As Lee Corso, an ESPN sports analyst and longtime former college football coach loves to say every College Football Saturday, “Not so fast!”
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