The plain truth about gross margin
- Thursday, 01 December 2016
- Sales & Marketing
Wikipedia defines ‘gross margins’ as the difference between revenue and the costs of goods sold, divided by revenue and expressed as a percentage. An example of gross margin occurs when Store A buys 100 widgets for ten dollars and sells them for $15. Subtracting the initial $1,000 investment from the $1,500 earned from sales results in a gross margin of $500.
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