First of all, make sure that you have some news. You can't write a press release stating that you are an awesome company. You have to have something new and relevant to share. Do you have a new product coming out? A new location opening up? Make sure you have something "newsworthy" to share!
Next, make your article all business. No personal stories, just stick with business. Pretend you are a news reporter reporting on your own story. Include all your contact information on the top left side so that reporters, bloggers, etc can contact you with any questions that they might have.
The headline is the most important part of the press release. Make sure to communicate the most important fact that you are sharing in the headline. The headline is centered and bold in the middle of the top of the release. It is what will draw people in to read it, so make sure it is good.
A subheading goes right below the headline. It is a chance to elaborate a little on the focus of the article, and get the reader interested enough to read on. It also still allows the headline to be the "star of the show" and really draw the customer in, but allows you to elaborate a little more.
Finally, it's time to get down to business. The actual release should be no more than one page in length. The first paragraph will have to explain the 5 W's (Who, What, Where, When and Why). Make sure at the end of the press release to include your contact information, website address, phone number, etc..Add photos or company logos to your press release to add interest and familiarize people with your products.
