You are going to want to make sure that the marketing software that you choose is easy to use, especially if you are just starting this kind of thing. You want to make sure that the steps are quick and simple, and that you are able to even send from your mobile device if that is something you think would be useful. Your email marketing software should allow you to customize your newsletters with colors, logos, photos, etc, to make it more appealing to your customers. It is also very important for your email newsletters to have an option to forward to a friend, or share on social media networks.
Another important thing that you want your email marketing software to do is to have a good tracking feature. You want to be able to see who opens your emails, who trashes them, who forwards them to friends, and who isn't even getting them at all! You also want to make sure that there is a feature to ensure that your email doesn't come off as spam. That is very important. You also want to make sure that you choose a software with a good track record of customer service. You want to be able to contact someone at all times if you are having problems.
These are some of the most important things to remember when choosing an email marketing software for your small business. There are a ton of companies out there who can help you with this. Some of the most popular ones are:
- Constant Contact
- Email Brain
- eConnect
- JangoMail
- Send Labs
- BenchMark Email
Just research a few, and you will be able to decide on some of the best features for your company and which marketing software will be the best for your company! Good Luck!
