Reach Customers in the Mailbox, Not the Inbox

Countless business owners have turned to marketing tactics that have emerged in recent years, like e-mail marketing and daily deal programs, to reach new customers and many have been underwhelmed by the results.   According to those owners, these untargeted e-mail marketing and daily deal campaigns only attract deal-seekers who have established loyalties with local competitors.   

Conversely, many of the business owners who rely on targeted new mover direct mail programs, like those offered by Our Town America, tell a different story.   These programs help local businesses reach new movers with valuable offers before they establish new go-to options.   Additionally, these programs are exclusive, so each local sponsor is able to reach and impact new movers before their competition.   New mover marketing programs spark long term, loyal relationships because they are targeted, timely and exclusive.

New Mover Marketing Implements Modern Technology

Small business owners, who operate businesses of all ages and sizes from coast to coast, have reported that Our Town America’s new mover marketing program consistently generates monthly response rates well north of 10%. - a number more than twice as high as the 4.4% industry average reported by the Direct Marketing Association in 2012. 

This success is a testament to Our Town America’s willingness to make significant changes to modernize its new mover marketing program.  In the early 2000s, CEO Michael Plummer helped implement new digital printing methods, which allow for eye-catching full-color gift certificates and envelopes, and the industry’s first ever 2-D barcode technology, which allows sponsors to better understand response rates and customer demographics. 

Retail Sponsor Shares Success Story

Our Town America’s program is unique because it successfully blends traditional house-warming charm with powerful technological insights.   This character enabled Our Town America to help thousands of local businesses establish relationships with more than 7 million new movers nationwide each year. 

One retail business owner, Richard Folkman, owner of the local Edible Arrangements store in Centennial, Colorado, has enjoyed particularly strong success with the program.   Since launching his first new mover marketing program last year, he claims that he’s reached hundreds of new movers each month and reported an average monthly response rate of 15% or more. 

Folkman says the gift certificate he created with Our Town America’s help, an offer of six chocolate dipped strawberries for free, has consistently generated long term relationships because customers receive the full Edible Arrangements experience as they wait for their free gift to be prepared.   Often, these new movers will purchase additional items and return soon thereafter to enjoy the full experience again.

Thousands of small business owners around the country have experienced similar success with new mover marketing programs.   In contrast to untargeted e-mail marketing and daily deal campaigns, new mover marketing programs, like Our Town America’s, help local business owners make new movers feel welcome in their new town.


In today’s world where housewarming gifts are few and far between, local business owners can make a lasting impact on American movers by reaching out with heartfelt, personalized offers.

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Our Town America CEO, Michael Plummer

For more information, visit the Our Town America website at www.ourtownamerica.com.