But don’t embark on blogging thinking blogging itself will improve your business’s bottom line. That measure of success occurs as a result of an active, informative, successful blog that establishes the blogger as a resource.

The money is at the back door
David Bradford, Chairman of the Board of HireVue and author of ‘Up Your Game,’ began blogging on his company’s web site in late 2013. Bradford, of Provo, Utah, often blogs about the accomplishments of others, a topic he finds fascinating.

While access to his blog posts is free, Bradford does enjoy a financial benefit at the back end. Blogging is a way to “build a platform to talk about my book,” he says.

Moreover, says Bradford, “blogging can help build a personal and professional brand.”

While he admits there can be long-term financial benefits to blogging, Bradford says those should not be the primary motivations for embarking on a blog. “The first thought should be giving before getting,” he says.

Witt agrees. For her, blogging brings monetary success “indirectly” because it engages readers and increases member retention in her organization. Moreover, as her blog gains a wider readership, Witt hopes it will attract “more attorney members who want to create and build their ideal law business.”

Why people blog
In addition to drawing attention to his book and other endeavors, Bradford blogs for another reason. It’s about “creating, building and maintaining deep personal relationships in the business realm, an activity also known as ‘networking,’” he says. A passionate person, Bradford enjoys expressing his often strong opinions via his blog and web site.

In addition to gaining a legion of followers who look to successful bloggers as experts, Witt says blogging helps label her as an “expert.” In turn, being considered a thought leader in your field puts a person in higher demand. “You get to do more of what you love and be paid handsomely for it,” Witt concludes.

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Tami Kamin Meyer is an Ohio attorney and writer. She may be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..