In 2018, the world of sales looks exponentially different. Forecasters predict one million traditional salespeople will lose their jobs within the next two years. Evolving technology is creating new trends and challenges, so how can you avoid becoming another statistic?
Enter the definitive manual for success in sales: How To Be A GREAT Salesperson…by Monday Morning! (Captivating Press) by award-winning author, David R. Cook. As a leading authority on sales training, coaching and motivation, Cook offers real-world closing techniques that will deliver immediate results and increase your sales faster than you ever thought possible.
“Sales training is never ending. A true professional will tell you that. I am a student of sales and always will be,” says Cook. “This book makes it easy for sales pros to get themselves in tune with selling skills and closing skills which will dramatically increase their bottom line.”
How To Be A GREAT Salesperson…by Monday Morning, selected as a Top 10 ‘Must Read’ book in sales and marketing, is the ultimate guide for sales acceleration. Filled with essential tools, tactics, and resources, Cook simplifies the sales process with practices that are easy to understand and employ—whether you are selling cookies or a skyscraper.
“The only difference between you and someone who is more successful than you is that they know something you do not. It’s up to you to find out what that something is. That something is explained in this book.”
Using real-life examples and step-by-step strategies, Cook challenges readers to advance their current sales style, unveiling:
- The three crucial ingredients to closing any deal: enthusiasm, benefits, and urgency
- “What’s in a Name?” You can never say your customer’s name too many times
- The difference between demonstrating a product and selling it
- “We” versus “they:” When to refer to your company in the third party
- Keep the conversation going: Always ask open-ended questions
- Stop selling: Know when it’s time to go for the close
- The importance of enthusiasm and benefits
- How to schedule your follow up calls/meetings, So YOU are in control
- How to create urgency: reasons for your customers to purchase now!
“Keep this book by your side, so you can constantly review all the closing techniques you have for immediate use,” says Cook. “This will become a book that you read for the rest of your life. It’s a reminder of how great you can be.”
Award-winning author Dave Cook, CEO and founder of Sales Training On-the-Go, is one of the most in-demand experts on sales training, coaching, and motivation around the world. Cook is the #1 rated producer at Business and Legal Resources (BLR), with awards including: CEO / President's Club Award for Outstanding Sales Achievement for all eleven years of his employment and the Joe Berneski Leadership Award for Outstanding Leadership Skills
