In 2017, 91% of all retail sales occurred not online, but in a physical store. Not only are there are more sales, but the orders are also larger — 40% of customers spend more money than they originally plan a brick-and-mortar shop than they do online. This means that physical retail offers its own set of advantages over online shopping.
While retail may not be dead, it is changing. According to The Retail Doctor, customers are increasingly looking for a branded shopping experience that they can’t find online. Brick-and-mortar stores have more control over their customers’ experiences. A store remodel can go a long way in building your brand, boosting sales, and bringing in ROI.
Tips for Remodeling Your Store
When giving your store an overhaul, focus on your layout, floor plan, and visual merchandising. These components can have psychological effects on your shoppers. The most important thing is to tell a story in your store and utilize all building features to influence shopping behavior. Ready to delight your customers? Read our tips to build a profitable remodel.
